Stoic philosophy has man as its centre of concern. It’s important to understand how the Stoics viewed the world because it is the starting point of their thinking.
Despite the centuries that have passed, Stoic philosophy continues to be valid in an age like the one we are living in. Not so that it is another ornament that takes part of our intellectual life, but because it helps us to know ourselves better: to know our strengths to enhance them and thus turn them into defence instruments against both external and internal difficulties.
For every person engaged in creative work and who is expected to successfully brainstorm on a daily basis, Stoicism offers a safe way to solve every tricky situation. Each of these Stoic philosophies can be used and by practicing them you’ll make a progress in every creative process.
1. This Too Shall Pass
One of the basic principles of Aurelio’s philosophy is that, in the great set of circumstances, nothing is forever. To quote a very different philosopher, “Life passes too fast.”
This is not intended to demoralize, but, on the contrary, to liberate. Why waste precious time and energy getting angry about things that don’t really matter?
The fact that the marketing manager criticizes the idea of your campaign is not very important, although it seems tremendous at the time. A good dose of perspective can keep you from worrying about problems that will only distract you from what really matters.
2. Whose Opinion Really Matters?
Who cares if Paula, the designer, thinks your presentation looks like 1993, and what does it matter if Chris, the performance marketer, says your ideas are lousy? Why do you care that Katy from content marketing keeps deleting your text edits?
At the end of the day, you answer only to very few people. Why does it matter what the rest think? Instead of being riled up, put your trust in the fact that the people whose opinions really matter to you — yours and your team leaders — trust your performance.
3. Conflict Can Drive Innovation
If you have a conflict with someone and they are really becoming an obstacle or preventing you from achieving your goals, find another way to achieve them. View the situation as an opportunity for creative problem-solving. Adapt.
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